LANCÔME CAMPAIGN
Visionnaire
PHOTOGRAPHY | RETOUCHING | POS | PRINTED COMMUNICATION | PACKAGING | TV COMMERCIAL
We worked with Lancôme Australia on their Visionnaire and accompanying gift with purchase Campaign for Myer. This involved a Photoshoot, print and digital advertising and communication, as well as a Nationally broadcasted TV commercial. We also designed packaging for Skincare sets pairing Visionnaire with the popular Genifique Serum which are designed to work together as a skincare routine.
We styled and photographed the gift shot in-house and designed the background image to specifically sit alongside the Visionnaire campaign visuals.
The Gift Image, Gift with purchase and Visionnaire communication, POS print campaign were rolled out first. This involved Mailers, on-counter display visuals, and Status visuals in Myer Stores through Australia.
PRINT & POINT OF SALE
We created artwork for retail status areas and in-store counters. This included both the Visionnaire launch and gift with purchase promotion which ran side-by-side.
NATIONAL TV COMMERCIAL
As part of the campaign, we localised a global film commercial for National broadcast in Australia. We completing the cut editing, motion graphics and re-voicing for the local Australian market. We then continued through with classification and dispatch to Networks, digital and in-store. We also created a new end tag featuring the gift image we shot the the campaign. A separate aligned TV commercial was also created for New Zealand, localised for their market and gift promotion.