LANCÔME CAMPAIGN
Juicy Shaker
ART DIRECTION | PHOTOGRAPHY | EVENT SPACE DESIGN | PRINT AND DIGITAL DESIGN
We developed the local launch campaign for Lancome’s Juicy Shaker. As part of the launch, Lancome ran in-store events in partnership with Pressed Juices.
Our work included demountable Dais and In store event space simulations in Myer and DJ stores, as well as Westfield Pitt Street in Sydney. This was followed by designing printed communication as well as Instore counter and Dais Artwork, promotional gifts, and a Juicy Shaker media wall. Digital banners were then designed for online adverts and social media.
A gift with purchase was campaign ran alongside this aswell. We were comissioned to shoot the gift and design Point of Sale artwork and printed communication.
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We created a series of quick static and animated simulations to assist the client and retailers to visualise the launch spaces. The below include simulations for Westfield Pitt Street Sydney, Myer Sydney and David Jones Sydney.