Nespresso
Over Ice

TECHNICAL PHOTOGRAPHY | RETOUCHING | DIGITAL AND PRINT DESIGN

As part of their local Australian Nespresso over Ice launch, Nespresso Australia created six local Iced Coffee recipes. We were commissioned to photograph these to perfectly match the look of the existing images from Nespresso Global so they could stand side-by-side.

The shoot involved a combination of photographing, compositing and retouching the images to a high level of detail to create the flawless replication.

We localised international campaign artwork to design packaging and artwork for the local Nespresso Over Ice campaign including a landing page, digital advertising, print and other communication where the local images were used.

PRINT AND DIGITAL ARTWORK

We created artwork for sleeve packaging including local Iced Coffees that were matched to specific Nespresso Coffees included in the assortment packs. A brochure was created and included in the packaging that doubled up as recipe booklet explaining how to make iced coffees with Nespresso machines and coffee, and how to add a "twist" to each drink. Artwork was used in Boutiques, and a local landing page was designed along with recipe pages for each drink. We also created web assets for the Nespresso e-commerce store as well as digital advertising.